Comment YouTube peut surmonter la menace de Facebook

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Dear Susan Wojcicki, congratulations on the birth of your fifth child, your first anniversary as CEO of YouTube, and the upcoming celebration of YouTube’s 10th birthday. We still haven’t met, but I’m the ReelSEO videologist and columnist who wrote a year ago, “Memo to Susan Wojcicki: YouTube Needs its Own Sales Force NOW.” Back then, I said, “you will face several strategic challenges as the head of YouTube. You need to figure out how to significantly increase the number of advertisers who are using TrueView in-stream ads as well as dramatically increase the amount of money they spend on YouTube.

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