La société This Technology obtient un brevet sur l’insertion dynamique de publicités vidéos

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Ad tech provider This Technology has been awarded a patent covering key dynamic ad insertion (DAI) functionality, the company has announced. The patent relates to “identifying dynamic ad inventory and defining attributes like ownership, length and interactivity, which are all critical requirements for targeted advertising delivery.” That’s a mouthful, and fortunately I spoke to This Technology’s CEO Jeff Sherwin last week, who provided a plain-English explanation of why this is important.

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