Condé Nast cherche à attirer les stars de YouTube

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Move over, Hamish Bowles. The new video star at Condé Nast is a YouTube personality. The publisher has struck a deal with Claudia Sulewski, who has more than a million subscribers on her BeyondBeautyStar YouTube channel, in an effort to expand its Teen Vogue YouTube channel. Sulewski will become Teen Vogue’s regular “YouTube host,” working with Teen Vogue editors and Condé Nast Entertainment, the company’s video arm, to create and star in regular video content exclusively for that channel. Condé Nast plans to work with other YouTube stars in a similar capacity across other famous magazines in its stable, such as Wired, Bon Appétit, GQ and Vanity Fair.

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