For a time, if you wanted to watch video content, there was one major player in the game: YouTube. But as the popularity of online video has grown—as well as marketer demand for premium content—competitors including Facebook and Vimeo are staking a claim in the space. Netflix, Amazon and Hulu are now destinations for award-winning shows on a digital platform. Then there are social networks, including Instagram, Twitter and Vine, which are now offering bite-size clips.