Le taux de visibilité des publicités vidéo monte à 39% sur le dernier trimestre 2014 (rapport Integral Ad Science)

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Viewability of video ads increased from 30% in Q3 ’14 to 39% in Q4 ’14, according to a new report by Integral Ad Science, which measures media quality across hundreds of billions of impressions. Viewability is defined by the MRC standard of 50% of an ad’s pixels in the viewable space of the browser page, for at least 2 continuous seconds.

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