“In the 15/16 upfront (ad sales event), we’re looking (at) somewhere between the 1% to 3% range of total dollars being carved out to be spent through some sort of programmatic channel,” Ackerman tells Beet.TV in this video interview. “(That’s) still nascent, but 1% to %3 of a $70bn business is nothing to sneeze at – that’s the beginnings of a larger business. As you move in to the 16/17 upfront, you’ll see these percentages really scale, to 3% to 5% (and) 5% to 10%.”
