[VIDEO] Pour AOL, le programmatique pourrait représenter 10% de la publicité à la télévision aux USA en 2017

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“In the 15/16 upfront (ad sales event), we’re looking (at) somewhere between the 1% to  3% range of total dollars being carved out to be spent through some sort of programmatic channel,” Ackerman tells Beet.TV in this video interview. “(That’s) still nascent, but 1% to %3 of a $70bn business is nothing to sneeze at – that’s the beginnings of a larger business. As you move in to the 16/17 upfront, you’ll see these percentages really scale, to 3% to 5% (and) 5% to 10%.”

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