Not only is it the hub of sharing for many branded videos, it’s also thriving as a video showcase. Consumers are leading the charge as they view, share and post more videos.
The number of video posts per person on the social network jumped 75% worldwide in the last year, and 94% in the United States. Facebook said that the number of videos in the average newsfeed is up 3.6 times year over year.
In the last six months, the social service has been averaging more than 1 billion videos viewed each day, with more than half of regular Facebook users watching a video a day. Not surprisingly, much of this activity is occurring on mobile phones, since the bulk of Facebook interaction is on a small screen — two-thirds of Facebook video views are mobile.