Ce que native video signifie pour Twitter, et ses utilisateurs

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Get ready to see a lot more video on Twitter. The platform intends to unveil its native video product in the coming weeks, according to a recent report from Recode. Another report from AdAge detailed advertiser-specific video features that the social network has teased in discussions with brands and agencies, including autoplay ad previews and a pay-per-click model. Facebook offers autoplay video and YouTube has a pay-per-click product, but neither platform offers marketers the ability to combine the two. That could be a major differentiator for Twitter as it seeks to grab a sizable share of the digital video ad market.

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