Programmatic video ad trading platform SpotXchange sold a majority of itself to German broadcast holding group RTL because it wants a bigger slice of a legacy TV industry..“Europe is a really big market – it’s really challenging in each and every country,” CEO Mike Shehan tells Beet.TV in this video interview.“For us to really penetrate that and work with broadcast-type content… we need to get closer to broadcasters. We’ve already started to get traction in each of those countries, they’ve helped us set up operations.”
