[VIDEO] Le CEO de SpotXchange s’exprime sur le marché européen et ses projets pour 2015

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Programmatic video ad trading platform SpotXchange sold a majority of itself to German broadcast holding group RTL because it wants a bigger slice of a legacy TV industry..“Europe is a really big market – it’s really challenging in each and every country,” CEO Mike Shehan tells Beet.TV in this video interview.“For us to really penetrate that and work with broadcast-type content… we need to get closer to broadcasters. We’ve already started to get traction in each of those countries, they’ve helped us set up operations.”

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