I’m big into making annual predictions. This year, it seems the safe bet is to predict Facebook’s rise to ground-breaking success in online video. I am not going to jump on that band wagon just yet. I still think YouTube is the place to have your videos hosted. But what I will suggest, however, is that YOU jump on that band wagon. Not because I believe in a meteoric rise and takeover of online video, but because a video strategy that does not include a wide base of platforms is madness. Brands are utilizing both long and short-form content to capture their audience and build a community and Facebook will be the scene for that creation in the early parts of 2015.