Plus de la moitié des vidéos publicitaires achetées via RTB présentent des données inadaptées

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Every week, it seems a new report comes out telling marketers that half of the ads they buy are squandered due to fraud, viewability, or some other wasteful mean. This week is no different, as Clearstream, a video ad targeting platform, has released a new study claiming that 55% of video ads bought via real-time bidding (RTB) are “misaligned.” “I wouldn’t call it fraud,” said Brian Mandelbaum, founder of Clearstream. “But I would say that the buyer did not buy what they intended in the auction.”

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