La publicité vidéo sur Internet frappée par une crise de crédibilité !

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The news: As the share of online video ads began to chip away at TV ad revenue, reports surfaced that fraud is rampant in programmatic advertising. At the end of 2013, online video advertising made up about $4.15 billion of all advertising in the U.S., and that percentage was expected to grow. That figure looked like a golden opportunity for companies that are in place to take advantage of it–something that AOL Chairman and CEO Tim Armstrong emphasized to investors at a conference in March. “I think you have to be excited about where the market is right now,” he said at the Deutsche Bank Media, Internet and Telecom Conference. “Most businesses, if you are in front of an $80 billion market and only $5 billion of it is digital, I think that is a very significant opportunity.”

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