Mobile video may be the hottest trend in video today, with evidence of its ascendance seemingly everywhere. As just one data point, last week’s Q3 2014 Global Video Index from Ooyala pegged mobile video plays at 30% of all online video plays. That was up from 20% share in Q2 ’14, more than double mobile video’s 14% share from one year earlier in Q3 ’13 and quintuple the 6% share from Q3 ’12. That scorching growth prompted Ooyala to accelerate its forecast for when mobile video’s share will cross the 50% threshold industry-wide. Ooyala previously saw this happening in 2016, but now believes it will occur by Q3 ’15.
