L’achat programmatique arrive enfin sur la télévision

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The pace of change in the U.S. television business is notoriously glacial. There’s truth to the adage that buyers and sellers of the $75 billion spent annually on TV advertising will change their ways – calcified in the 1960s – only when that generation dies off. But it actually looks like programmatic, one of the biggest buzzwords in digital advertising, may gain some traction in traditional TV next year.

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