Alongside a compelling custom thumbnail, and a title with a killer hook, an enticing video description is almost certainly guaranteed to attract eyeballs. But so many brands and creators fail to take full advantage of this basic feature, and therefore miss out on a huge opportunity to engage with their viewers, rise in search rankings, and drive conversions. We’re constantly surprised by the sheer number of video descriptions that are left blank, or contain just a few words, like this one.
