When it comes to your video advertising strategy, which results do you care about most? If your answer is views, then YouTube’s TrueView is a service to consider for your distribution. If your answer is views and engagement, then you might want to look elsewhere….. In the ad-tech industry, social virality is one of the key KPIs to measure the success of a video advertising campaign. Unlike other advertising formats, video enables a viewer to become a brand champion by sharing the content via Facebook, Twitter and other social platforms to drive social engagement and gain earned media views. Brands are spending top dollar to create compelling and engaging online videos that will captivate their audience and drive extremely valuable, unpaid views.