Viewers are becoming increasingly receptive to digital video advertising, particularly behind authenticated, or TV Everywhere, content, and also on mobile devices. As more and more broadcasters publish video content behind a paywall, 46% of long-form and live video ad views now come from users signed up to a TV subscription service, an increase of 368% compared to Q3 2013. Alongside the rise in paywall ad views, live-streaming, and OTT, account for 56%, and 22% of all authenticated ad views respectively.
