Live viewing of content online is up a staggering 214% year-over-year, driven by significant growth in sports streaming and news simulcasts according to the latest FreeWheel Video Monetisation Report.Analysing trends in the third quarter of 2014, the report found that the diverse array of viewing platforms evolved significantly this quarter.Most importantly it revealed that monetisation continues to move cross-platform, with 27% of video ad views coming outside desktop and laptop environments. Video ad views on smartphones and over-the-top OTT devices increased 77% and 208% respectively year-over-year. Whereas desktop and laptop computers accounted for 86% of video ad views last year, 27% of monetisation coming from smartphone, tablet and OTT environments.