Cloud-based encoding company Encoding.com has raised a $3.5 million Series B round led by video infrastructure provider Harmonic, with participation by existing investors. The new round brings to $8 million the total capital raised by the company. The investment follows a partnership announced last April between the companies in which Encoding.com integrated Harmonic’s ProMedia Carbon transcoding solution. That deal allows content providers and distributors who already use Carbon on-premise to tap into Encoding.com’s Carbon deployment to meet transcoding demand spikes. Jeff Malkin, Encoding.com’s president told me one of the big advantages is that Carbon customers can use the exact same preset encoding parameters whether using Carbon on-premise or cloud, so existing workflows are maintained. Encoding.com’s Carbon deployment also gives content providers and distributors that don’t have Carbon on-premise to access it exclusively in the cloud.
