Channel 4 est le premier diffuseur TV à proposer des formats vidéo interactifs sur mobile pour monétiser sa VOD

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UK broadcaster Channel 4 today announced it has launched a selection of its interactive video ad formats (iVOD) on iOS mobiles and tablets. This makes Channel 4 (through its Channel 4 Sales) the first UK broadcaster to offer mobile supported interactive video ads for video on-demand (VOD) to the market. Mobiles and tablets currently account for almost 50% of Channel 4‘s on-demand viewing.

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