[VIDEO] Le CEO du Huffington Post entend tripler son inventaire vidéo pour satisfaire la demande

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Advertisers must quickly move their money to online video to catch up with consumer demand – but publishers must give them reasons to, too, says the CEO of AOL’s Huffington Post Media Group, signalling a commitment to up its own game in the space.

“The dollars are not flowing right now – there’s a gap,” Jimmy Maymann tells Beet.TV, in this video interview. “There’s not enough advertising dollars invested in video at this point in time. There are more eyeballs than there is ad revenue.

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