Advertisers must quickly move their money to online video to catch up with consumer demand – but publishers must give them reasons to, too, says the CEO of AOL’s Huffington Post Media Group, signalling a commitment to up its own game in the space.
“The dollars are not flowing right now – there’s a gap,” Jimmy Maymann tells Beet.TV, in this video interview. “There’s not enough advertising dollars invested in video at this point in time. There are more eyeballs than there is ad revenue.