Media, finance and automotive brands continue to lead online video advertising adoption, according to new data from MediaRadar. In October, 2014 the product categories were first, second and third respectively, just as they were in October, 2013. MediaRadar found an increase in the number of brands placing online video ads in all 10 of the product categories it measures. In total, 4,207 different brands placed online video ads in the past year, with many just starting to adopt and the number in any given month fluctuating depending on the season.
via Media, Finance and Automotive Brands Lead Online Video Advertising Adoption – Videonuze.
