Advertising isn’t cheap — brands are predicted to spend a collective $757.44 billion on advertising by 2021. Understandably, they want a guarantee they’re getting their money’s worth, which is where startups like Spark Neuro come in. Spark Neuro, a New York-based company founded in 2017, keeps a relatively low profile. But its star-studded lineup of investors includes actor Will Smith, former Disney CEO Michael Eisner, and prolific tech investor Peter Thiel, who along with five other investors today led a
Source : Spark Neuro raises $13.5 million for AI that processes ad viewers’ emotions
