P&G sees huge opportunity in digital disruption

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LIVE FROM HUAWEI’S GLOBAL MOBILE BROADBAND FORUM 2017, LONDON: The president of Proctor & Gamble (P&G) Europe explained the company’s business model, honed over 180 years, is being turned upside down by mobile and digital technologies, which are also impacting the advertising industry and retailers. The technology being developed could be judged as a threat, said Gary Coombe (pictured): “But we don’t see it that way. We see it as a huge opportunity to transform our business.”

Source : P&G sees huge opportunity in digital disruption – Mobile World Live

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