On the ad blocking front, the situation keeps getting worse. Until now, the media industry pretended to ignore the problem, perhaps waiting for a miracle cure. This might turn into a long lull. In coming weeks, a large analytic firm will release disturbing figures on the state of the ad blocking scene. According to someone who has advanced knowledge of the data, on desktop computers and on critical segments of the digital audience, the use of ad blocking keeps rising exponentially.
viaMonday Note.
